As a recruiter, you understand that communication is keyto successful job recruiting. Reaching qualified applicants first means finding new ways to get the attention of potential job applicants. When your company uses a job board for potential employees, you can add in permission to send marketing text messages into the signup process. With the number of people carrying around cell phones today, it is the fastest and number one way to reach potential job candidates today.
People Keep Mobile Phones Close By
Most adults who are working or looking for work have a cell phone today. Consider the fact that these mobile devices are generally within a few feet of the person at all times. People depend on their smartphones for communication, and for internet use throughout the day. When you want to reach potential job applicants within minutes, the best way to do so is through a text message.
Keep Your Recruitment Efforts Personal
Many people prefer text messaging over any other form of communication, especially when it comes to the younger crowd. When you use text messaging, you have to remember to keep your texts useful to the recipient. You don't want to send out a bunch of general texts just because you can. Take the time to determine who will benefit from the message you want to send, and create lists of candidates depending on job qualifications, or other demographics. You don't want to annoy potential candidates, and this is easy to do when you send out too many useless text messages.
Allow Candidates to Communicate While at Work
A large pool of your potential recruits may be already working during business hours. When you send out an email or try to make a phone call during these hours, it can be difficult for candidates to get back to you. When you use text messaging instead, recruits can respond to your requests discreetly. A text message sent to a recruit's private cell phone can be answered within minutes, while a phone call may be overheard by coworkers. This ability to easily communicate during business hours speeds up the entire recruitment process. Give your candidates a simple and direct way to communicate with you during business hours.
Text Messaging is the Fastest Way to Communicate
A text message is likely to be read within a few minutes of being received, while an email or phone call is going to take much longer for a response. When you have questions, you need answers right away to keep the recruitment process going. When you reach out by text message, your recruit can answer you no matter where they are. When you want to reach the top talent in your field, you have to be able to communicate with potential applicants quickly. When you engage applicants with two-way communication through text messaging, you are giving yourself the tools you need to find the best talent for the positions you have available.
When you are trying to find the top talent in your field, you have to be faster than everyone else at reaching out to potential applicants. Text messaging is the fastest and most effective way to communicate with people looking for a new job. If you haven't implemented text messaging into your recruitment efforts, you will find that you miss out on some of the best candidates in the field. Once you unleash the power of text messaging, you'll see great results from your efforts.
To learn more about how integrating an SMS software can enhance your recruitment process, click here!
Ken Rhie is the CEO of Trumpia, which earned a reputation as the most complete SMS solution including user-friendly user interface and API for mobile engagement, Smart Targeting, advanced automation, enterprise, and cross-channel features for both mass texting and landline texting use cases. Mr. Rhie holds an MBA degree from Harvard Business School. He has over 30 years of experience in the software, internet, and mobile communications industries.